US LLC for Shopify and Stripe, HK Ltd for Chinese suppliers, UK Ltd for EU stores - the right entity depends on your platform, your suppliers, and your customers.
The right company structure for your e-commerce brand depends on where you sell, where you source, and how fast you are growing. Here are the most common entry points for online sellers.
A US LLC gives you access to Shopify Payments, Stripe US, PayPal Business, and Amazon Seller Central US. The standard structure for non-US founders building a Shopify store or Amazon brand.
Hong Kong is the most credible entity for sourcing from Chinese manufacturers on Alibaba and 1688. Territorial tax system means profits from non-HK sales are often untaxed. Airwallex makes banking straightforward.
A UK Ltd with a UK VAT number is the standard structure for Shopify stores selling to UK and EU customers. Required for Amazon FBA UK and FBA Europe. 24-hour formation.
Wise Business, Airwallex, and Mercury support multi-currency accounts for e-commerce brands receiving USD, GBP, EUR, and HKD. We guide you through account setup alongside your company.
Get startedWe recommend US LLC, UK Ltd, or HK Ltd based on your platform, suppliers, and customer geography.
US LLC in 24 hours; UK Ltd in 24-48 hours; HK Ltd in 5-7 days.
We provide step-by-step guides to register your new entity with Shopify, Stripe, and Amazon.
We assist with Mercury (US LLC), Wise Business (UK Ltd), or Airwallex (HK Ltd) account setup.
You can sell as an individual on both platforms, but Shopify Payments and Amazon Seller Central offer more features and lower complication when registered as a business entity. Amazon in particular increasingly requires verified business information. A company also protects your personal assets from product liability claims.
A US LLC or any US-registered business gives you the cleanest route to Amazon Seller Central US. Non-US sellers can register on Amazon without a US entity, but a US LLC with an EIN and US bank account simplifies payouts and reduces tax withholding. For Amazon FBA Europe, a UK Ltd or EU entity is the standard approach.
Wise Business, Airwallex, and WorldFirst all support CNY (Chinese Yuan) international transfers to Chinese supplier bank accounts. A Hong Kong company adds credibility with mainland Chinese suppliers and makes banking easier via Airwallex. Some suppliers on Alibaba also accept USD wire transfers directly.
Fixed price, real-time tracking, and expert handling, from first document to final approval.
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